About
STREET
CORE
219
01 / The Turf
LE LIGNON
Le Lignon is more than a place — it's a state of mind. A brutalist housing project from the 1960s, its concrete towers rise above Geneva, each façade painted in bold, unexpected colours. It's where culture collides, where accents mix, where street art lives alongside architecture.
District 219 — that's where Street Core 219 was born. The name carries the coordinates: 46°12'N, 06°08'E. The number is a postal code, a code of honour, a commitment to never forget the roots.
46°12'N · 06°08'E
DISTRICT 219 · ALLÉE PIC-PIC 6 · 1203 GENEVA
02 / The Brand
STREET MADE
STREET CORE 219 is a STREET MADE© watch brand — a declaration, not a tagline. Every 47mm case is inspired by the brutalist geometry of Le Lignon: the rhythm of the concrete panels, the shadow of the staircases, the vibration of the walls.
The movement: Ronda 703.4, Swiss quartz, 5-year battery. The crystal: anti-reflective sapphire. The bracelet: 24mm ribbed silicone. The engraving at 9H: "STREET CREATE LEGENDS".
Resilience. Ambition. Constancy. Determination. R.A.C.D. — these are not values chosen for marketing. They are the four pillars that hold up every person who ever had to build their path on concrete.
“We are the STREET MADE © watch brand for authentic people who value ethics over esthetics.”
03 / The Squad
THE TEAM
STREET CORE INDUSTRY Sàrl is a Geneva-based company founded by people from the Turf. Our team combines watchmaking knowledge, design passion, and street culture credibility. We build watches for people who don't need to prove anything to anyone — only to themselves.